New Font May Unlock Your Marketing Content Retention

New Font May Unlock Your Marketing Content Retention

A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…

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Marketing Campaign Essentials

7 Marketing Campaign Essentials

Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…

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Digital Strategy

Hone Your Digital Strategy to Make Your Website More Engaging

You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…

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Avoid These Blogging Mistakes

Avoid These Blogging Mistakes

Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes. Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top…

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The Evolution of SEO

The Evolution of SEO

The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…

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Digital Marketing Trends for 2016

Digital Marketing Trends for 2016

The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far. No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016. Interactive Content Audience…

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Digital Marketing Trends to Watch

Digital Marketing Trends to Watch

Marketers in 2016 will face challenges of improving customer experience while adapting to a digital world. In her article, Natalia Angulo discusses upcoming digital marketing trends to watch for this year. Mobile, video, and social media gained incredible traction among brands and advertisers in 2015. In the upcoming year, marketers must concentrate less on their…

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