When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…
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For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…
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We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…
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Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
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When was the last time you checked your Facebook page? This morning? 10 minutes ago? Many people today don’t realize how much the evolution of social media has impacted their lives on a daily basis. The Evolution of Social Media In the late 1990’s, AOL kicked off the social media movement with their online messaging program…
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The Internet has greatly evolved over the past 15 years. Years ago bulky websites and search engines were the norm, today the focus is on minimal and highly customizable interfaces. According to Phil Simon’s article, The Pinterest Effect, he explains how about a handful of websites have been highly influential on website design.
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