We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017.
A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for 2017.
Ruth Arber, Vice President of Strategic Accounts, believes that social disruptors will rise and there will be a higher need for differentiation. Platforms like Snapchat change the way we interact and share content, completely altering the user experience and social sphere. Snap Inc. now has the potential to disrupt the product industry will their new Spectacles.
Client partner Emily Huff foresees that brands will rely less on organic growth and more on advertising dollars. Recent reports show record lows for organic engagement on Facebook (2%) and Twitter (3%). Digital marketers will focus more on paid campaigns and new platforms such as Instagram, Pinterest, and Snapchat.
According to Account Director Milana Saric, live video is on the rise. We will see a significant increase in advertising spend for live streams, and brands will utilize platforms like Facebook Live for branding and engaging purposes. Real-time coverage will become more popular this year.