Using responsive web design reformats your website’s content to adapt to various platforms including desktops, tablets and Smartphones.
Responsive web design has become increasingly popular over the past two years because of its impact on Search Engine Optimization (SEO). A responsive web design should be on the top of your list if you business is in the market for a website update. Hayley Francis offers insight into the advantages and why you should use responsive web design in her article, “4 SEO Benefits of Responsive Web Design.”
Benefits of Having a Responsive Web Design
1. Google prefers responsive.
Google is the search engine leader and recommends responsive web design as the ideal way to capture mobile users. Google tends to favor responsive websites in organic search results when users search on their mobile devices. This is especially true when searching for local services.
2. One website, one URL.
Consolidate your websites into one URL by using a responsive design. Having two separate separate sites (PC and a mobile version) can hurt your page ranking. A responsive web design eliminates the need for multiple versions of your website and having multiple URLS. Responsive designs can be navigated on a PC or mobile device by simply scrolling with one finger. Your website content should be carefully refined to ensure it can be displayed properly. Additionally, incorporating sharing features into your site can increase traffic by directing users to only one link.
3. Reduce bounce rate.
Bounce rates increase when users exit your website quickly because it does not function properly. Mobile sites typically receive higher bounce rates because they are so dissimilar from desktop versions. Google interprets the high bounce rate as irrelevant to search results and page ranking will suffer. A responsive design can display your website’s content completely to match the desktop version. A fully functioning, responsive website will keep users on your website longer and decrease your bounce rate.
4. Enhanced user experience.
Responsive web design is the most user friendly option available. It enables mobile and desktop users to locate and share the information they need increasing user engagement. Ensure all of your content can be displayed across multiple platforms.