Redefining Strategy

Redefining Strategy

What does redefining strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Deputy Editor Ben Davis explores the issue of redefining strategy in his article, “What the heck is strategy in the digital age?” The commercial…

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LinkedIn’s New Personalized Backgrounds

LinkedIn’s New Personalized Backgrounds

LinkedIn recently announced that premium users can now create personalized backgrounds for their profiles. Vanessa Wong, Associate Editor for Bloomberg Businessweek explains in her article, “LinkedIn to Let Users Bedazzle their Profile Pages,” that potential employers will likely be unimpressed with snazzy backgrounds, so it’s best to keep them simple and to the point. She…

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Blog Traffic

Ways to Increase Blog Traffic

Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…

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Online Success

Soaring to Online Success

More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…

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Social Media Success

3 Keys to Social Media Success

As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…

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Spreading the Love

Spreading the Love

If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…

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Don't Be a Victim of Social Media

Don’t Be a Victim of Social Media

Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…

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Climbing the Social Pillars

Climbing the Social Pillars

Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…

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Things to Consider Before Engaging on Social Media

Things to Consider Before Engaging in Social Media

In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…

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Giving Your Followers What They Needs

Giving Your Followers What They Need

When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…

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Letting It All Hang Out

Letting It All Hang Out

In digital marketing today, you should no longer be asking yourself whether or not your business should join the social media community. The question today is: how involved does my business get in social media? Should you be conservative with your involvement, or do you let it all hang out? Knowing how open your business…

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Making SEO Count

Making SEO Count

Many businesses today are trying to increase their online market by making your SEO count. The general theory behind SEO is that the higher a site appears in search lists the more traffic it will generate. Just because a site has a high ranking does not necessarily mean that it will deliver a sale. According…

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