What does redefining strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Deputy Editor Ben Davis explores the issue of redefining strategy in his article, “What the heck is strategy in the digital age?” The commercial…
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Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…
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Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…
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Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…
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When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…
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