When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need.
In social media, your content can mean the difference between getting “followed” and getting “blocked,” so developing content that your audience will find useful, interesting, or fun is crucial. But how to you create great content? A recent article in the San Diego Union-Tribune provides some tips and tools on how your business can generate the best content for your audience and what they need.
One of the best resources your business can use to engage your audience is “live tweeting.” Live tweeting is using Twitter to discuss events as they happen. When attending an event that your audience would find interesting, use a smartphone with a Twitter app to tweet summaries of keynotes, new business information, and your own views and opinions on what is happening. This is not only engaging to your audience, but also will establish your business as a useful service that provides what they need.
Another important tool is “breaking news.” Helping you audience stay on top of recent trends and events will demonstrate that your business is “in the know.” Whether its current events in your area, or specifics about a new product your business is creating, involving your audience in the process will get them excited about your business.
Video is another great asset that is often overlooked. Don’t limit your business to text and links alone. Flip out your smartphone and record a quick video that can be uploaded to Facebook or YouTube. As the author points out, “Video can create an emotional connection with your audience and communicate in ways that words can’t.”
Along with your videos, remember to take photos. Social networks make it easy to upload and share photos with your audience. Providing them a way to see what is happening, and better yet seeing themselves taking part in an event, is a great way to draw in your audience.
When it comes to creating content for your business, remember that your audience is the judge of your success. Whether you’re using text, links, photos, or videos, try to engage your audience as much as possible. Actively seek their input and advice. Respond to their comments using Facebook and Twitter, and use your blog to address more complex issues. Great content comes from knowing what your audience needs, and then giving it to them.