If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers.
But social media can be daunting. For every social media marketing success story like those of Old Spice and Pepsi, there are countless horror stories of companies whose Facebook or Twitter pages turned into hate pages. So how do you avoid becoming a horror story and instead make sure customers love your business by spreading the love on social media? A recent article on Small Business Trends discusses this issue and provides 5 tips to help.
One of the most important things you can do to find success in social media marketing is to be accessible. Customers want to know if they have a question or concern they can post a comment and get a quick response. Customers also want access to real conversations, outside of the traditional “why you should buy” type of dialogue. Of course, social media can be used to grow business and increase sales, but that doesn’t mean that all online conversations need to be about work. Customers don’t want to constantly hear about how great a company is or why they should buy. Instead, they want to learn about the company or its products from a more non-traditional outlook. Essentially, they want to see the company “outside of work”. All relationships, even those from companies and products with consumers, are built with details. As the article points out, “people do business with other people, not with logos.”