Best Practices for Choosing a Web Host

Best Practices for Choosing a Web Host

Are you up to speed on best practices for choosing a web host? Our Chief Technical Officer, Brian Van De Wetering, shares lessons learned from the tech side of website development. Staying current on best practices for choosing a web host for your new website is kind of a big deal. The choices you make…

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Smart Speaker Voice Search

Make Smart Speaker Voice Search Work for You

Smart speaker voice search strategy is essential for any eCommerce business as Alexa has become a household name and a powerful influence in brands’ online revenue success. OC&C Strategy Consultants found that Alexa-enabled smart speaker voice search devices occupy about 10 percent of US households. Smart speakers currently account for $2 billion in annual sales today…

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Cat construction equipment digital showroom

Hawthorne Cat Construction Equipment Digital Showroom Fuels Sales

The new Hawthorne Cat construction equipment digital showroom helps sales teams close deals faster by empowering customers to search current equipment inventory in real-time. Browsing Caterpillar’s online product catalog and working with a dealership sales rep to match inventory with project equipment requirements used to be a time-intensive process. That’s why Hawthorne Cat, the exclusive…

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Redefining Strategy

Redefining Strategy

What does redefining strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Deputy Editor Ben Davis explores the issue of redefining strategy in his article, “What the heck is strategy in the digital age?” The commercial…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Millennials Prefer Digital Payments

Millennials Prefer Digital Payments

Just as credit cards have grown to replace cash, digital payments will soon take the place of credit cards. In less than a decade, digital payments will likely be made through phone apps, smart watches, or even biometric triggers. According to recent consumer survey data from the US Federal Reserve, 24 percent of consumers have…

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Americans Say Hacking is the Most Feared Crime

Americans Say Hacking is the Most-Feared Crime

With the holiday shopping season upon us, many of us are recalling that Target was the victim of the second-largest hacking in history last year, right around the holidays. So it comes as no surprise that a Gallup survey published in October says that 69 percent of people living in the U.S. worry about the…

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Cyber Monday Sales Growth Slows

Cyber Monday Sales Growth Slows

Cyber Monday Sales typically mark the busiest online shopping day of the year, falling on the back-to-work Monday after the Thanksgiving holiday weekend in the U.S. This year, Cyber Monday sales rose just 8.5 percent compared with online sales growth of 20.6 percent on the same day last year. Spencer Soper cites the Cyber Monday…

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7 Sure-Fire Tech Innovations That Flopped

7 Sure-Fire Tech Innovations That Flopped

Is wearable technology the next big thing? Will smart homes revolutionize the way we live? Nobody really knows. The fact is, some tech innovations that looked like they were going to be the next big thing never really caught on. David Goldman, writing for Innovation Nation by CNN Money, recaps seven of the most-hyped tech…

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10 Tips to Boost Online Sales

10 Tips to Boost Online Sales

Most eCommerce websites will encounter low conversion rates at some point. Anne Fisher provides helpful tips to boost online sales in her article, “Orange Buttons Boost Online Sales.” Anne discusses how small changes can significantly boost online sales. “For instance, changing the color of a button on our site increased sales by 20%. We also found…

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Postal Changes Affect Direct Mail

How 2013 Postal Changes Affect Direct Mail

A new year brings new laws and regulations. The United States Postal Service (USPS) is no exception.

Earlier this year, the USPS mandated the Intelligent Mail Barcode. The Intelligent Mail Barcode is a sophisticated, mail tracking system that uses a barcode to track mail more efficiently.

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Twitter Followers For Sale

Twitter Followers For Sale

On Twitter, fame is measured by the number of followers a user has. For some, being famous on Twitter may be crucial for launching a career. According to Austin Considine’s article, Buying Their Way to Twitter Fame, comedian, Dan Nainan purchased followers to increase his fame.

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