HTTPS and SSL Certificates

Why HTTPS and SSL Certificates Matter to Your Website

Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…

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Smart Speaker Voice Search

Make Smart Speaker Voice Search Work for You

Smart speaker voice search strategy is essential for any eCommerce business as Alexa has become a household name and a powerful influence in brands’ online revenue success. OC&C Strategy Consultants found that Alexa-enabled smart speaker voice search devices occupy about 10 percent of US households. Smart speakers currently account for $2 billion in annual sales today…

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Improve Your Backlink Index

Improve Your Backlink Index with Moz Link Explorer

Adopting strategies to improve your backlink index is crucial to search engine optimization (SEO) because Google’s algorithms place high values on the number and quality of backlinks you’ve received when ranking your website for search results. Researching backlinks to track how many your site is earning can be tricky, but Moz’s Link Explorer has undergone…

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Combine PR and Digital Marketing

Combine PR and Digital Marketing to Maximize Your ROI

Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…

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Small Business SEO

Small Business SEO Strategy That’s Simple, Affordable

Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…

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2018 SEO strategy

2018 SEO Strategy to Increase Website Traffic

In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…

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SEO strategy should include social media

Why SEO Strategy Should Include Social Media

When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…

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SEO Content Creation

SEO Content Creation Tips to Boost Your Website Traffic

Your new website may be beautifully designed and loaded with interesting content, but if you’re not paying attention to the basics of SEO content creation, no one, will see it. The vast majority of website experiences – about 93% – begin with search engines. Reaching new visitors through these search engines requires an algorithmic approach…

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Put Your Business on the Map

Put Your Business on the Map

If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…

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Facebook Search

Changes to Facebook Search in 2017

Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…

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Google’s Big Change Puts Mobile First

Google’s Big Change Puts Mobile First

Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…

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The Evolution of SEO

Evolution of SEO

The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…

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