Voice Engine Optimization Tips

Voice Engine Optimization Tips

Speak your audience’s language and improve your search rankings by adding voice engine optimization to your content marketing and SEO strategy. By 2020, nearly 50 percent of online searches will be conducted using voice search. With the help of voice-friendly devices, voice search has drastically changed the way people search, where they search, and how…

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Content Marketing Strategy

Build a Content Marketing Strategy that Stands Out

Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. When done right, content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to NewsCred, 74 percent of companies indicate content marketing is…

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Top SEO Ranking Factors

Top SEO Ranking Factors

The quest to unlock the mysteries of Google’s top SEO ranking factors continues. *This SEO ranking factors article was updated on June 19, 2019 to represent current SEO trends and best practices. Search engines continually update their ranking algorithms to complement advances in technology and improve return results. Google currently uses about 200 factors when…

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WordPress Website Maintenance

WordPress Website Maintenance Best Practices

Perform regular WordPress website maintenance to keep your site up-to-date and in top shape. At Parallel Interactive, we recommend regular website maintenance for our clients’ websites in order to keep them working properly, maintain security, and limit the chances of hacks or crashes. For more robust sites, website maintenance should be performed monthly, while smaller…

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2019 SEO Trends for Google Search

2019 SEO Trends for Google Search

Boost visibility on Google, improve your search ranking, and stay ahead of competition with our top 2019 SEO trends. Google search engine optimization continues to outperform other marketing trends year after year. According to Moz Blog, SEO delivers 20 times more traffic opportunity than pay-per-click (PPC) advertising. It is critical for your site to be…

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Blogging Best Practices

Blogging Best Practices in 2019

Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Small businesses that blog generate 126 percent more lead growth than their non-blogging competitors, according to Neil Patel. While 94 percent of B2B small business marketers use content marketing, only 9 percent of B2B marketers rate their organization as “very…

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Video SEO

Drive Website Engagement with Video SEO

With video content on the rise, it is essential to follow video SEO best practices in order to rank on search engines and increase site traffic. Video is projected to claim more than 80 percent of all web traffic by 2019, according to Forbes. By adding video marketing and video SEO to your digital strategy, you…

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SEO Audit Tool

Add an SEO Audit Tool to Your Digital Strategy

Make sure your digital strategy is on track with consistent website audits using an SEO audit tool. Performing regular SEO audits is essential for staying on top of the major issues that could be damaging your site’s visibility and ranking. Moz Site Crawl is an SEO audit tool that crawls your site every week searching…

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SEO Content Audit

Most Common Website Mistakes Learned from an SEO Content Audit

At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…

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Top Keyword Research Tools

Try These Top Keyword Research Tools to Boost SEO Rankings

Every day, more than 3.5 billion searches are being processed on Google, Bing, Yahoo, and other search engines. To stand out from the masses, make sure your content marketing strategy includes these top keyword research tools. Imagine if you could capture just a fraction of those searches by predicting which words they’re using to find…

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HTTPS and SSL Certificates

Why HTTPS and SSL Certificates Matter to Your Website

Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…

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Smart Speaker Voice Search

Make Smart Speaker Voice Search Work for You

Smart speaker voice search strategy is essential for any eCommerce business as Alexa has become a household name and a powerful influence in brands’ online revenue success. OC&C Strategy Consultants found that Alexa-enabled smart speaker voice search devices occupy about 10 percent of US households. Smart speakers currently account for $2 billion in annual sales today…

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