Crafting a sales pitch can be difficult. You’re never sure what’s going to work, but if there’s one thing from the Shark Tank sales pitch that’s certain – you have to grab the potential buyer’s attention immediately. For ABC TV’s Shark Tank sales pitch, it is clear from the first moment whether or not their…
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Helping search engines understand the meaning of a page is one of the most important tasks of marketers. Advanced SEO techniques make this easier. In Cyrus Shepard’s Moz Blog post titled, More than Keywords: 7 Concepts of Advanced On-Page SEO, he looks at a series of on-page advanced SEO techniques. Shepard credits evidence collected from several search marketers,…
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In a recent article, Marketing Profs writer Ayaz Nanji charts some powerful Instagram data derived from the accounts of the 100 best global brands. According to the Instagram data report by Simply Measured, 86 percent of brands on the Interbrand 100 list had Instagram accounts in the third quarter of 2014 – a 54 percent…
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In Susan Etlinger’s latest TED Talk, she discusses how big data leads to big societal fears as well as how to understand and manage them. The talk begins with a reference to Neil Postman’s book, Amusing Ourselves to Death, that cites the dystopian-world views of Orwell and Huxley. For all the good things technology has…
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Even with an alarm clock ringing and a jolt of coffee, some of us still have a tough time with mornings. Now there is data on social jet lag that says it’s not just a matter of comfort to start the day later, it also affects public health. According to an article by Libby Longino,…
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Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes. No wonder businesses are rushing to come…
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The Social Good Summit held during U.N. Week in New York City in September was a signature event that drew thought leaders from around the world. The Social Good Summit included two days of discussions and presentations on solutions, specifically technology solutions, to the many challenges facing our global community. The theme of the Summit,…
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Is wearable technology the next big thing? Will smart homes revolutionize the way we live? Nobody really knows. The fact is, some tech innovations that looked like they were going to be the next big thing never really caught on. David Goldman, writing for Innovation Nation by CNN Money, recaps seven of the most-hyped tech…
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CNN reported this month over 1.2 billion passwords were stolen by a group of Russian cyber criminals in the biggest personal data breach to date. This most recent massive personal data breach is unique because hackers chose to steal password information instead of financial information. Additionally, approximately 110 million Target customers’ data was compromised late last year. Companies…
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Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…
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Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…
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Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…
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