In baseball, a 5 tool player is one that excels at hitting for average, hitting for power, base running, throwing, and fielding. They are the total package; the best at the game. In today’s market, there are many people that consider themselves “experts” in the digital marketing field, but very few live up to that…
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When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…
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Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…
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Facebook has just announced the release of Facebook Places, a new feature that will allow users to share their location with other users via their smartphones. A lot of questions have been raised over this new feature, so here is a helpful guide that Mashable put together that explains what Facebook Places is and what it will…
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In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…
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Thousands of new products are launched each year, and surprisingly, most of them fail because marketers aren’t able to get their message heard. What is it exactly that causes marketing campaigns to fail though? Is the marketing research not good enough? Is the advertising not creative enough? Are consumers just too difficult for marketers to…
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Upgrade your social media strategy with some old school marketing techniques. Many experts believe that in today’s technology driven market, old school marketing techniques are outdated and will not work on newer markets such as Facebook. Many businesses today are joining the social media movement, and without a doubt the largest online social market is Facebook.…
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When dealing with eCommerce sites, it can be difficult to achieve search engine optimization due to the fact that most eCommerce sites don’t have a lot of unique, relevant content to generate keywords. Often eCommerce sites are simply product and navigational pages with duplicate content. Without searchable content, ranking high on searches can be nearly…
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