Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…
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One of the best ways for a business to capture leads is with a smooth landing page. Done properly, a landing page can get a high number of website visitors to provide their contact information for future lead generation. Knowing how to create a smooth landing page, however, can prove difficult. A recent article on…
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While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…
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Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…
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It’s no secret that we depend on voices of authority for guidance before buying practically anything, and today’s consumers have a wealth of information and choices available at their fingertips. Capitalizing on thought leadership can help you market your company and products. To help buyers make the leap from curious browsers to loyal customers, here’s…
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Building your company company reputation requires engaging prospects in conversations that are not strictly about your brand. Forget about sales language and talk about what’s going on in your industry. Write about new research or industry trends. As a matter of fact, you can conduct your own surveys and release the results to the media.…
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Winning the SEO game is an ever-changing challenge, so when we found up-to-the-minute advice on how to avoid the most common SEO mistakes, we wanted to share it with our partners. The post Search Engine Optimization by Colin Greig includes ideas for on-page and off-page SEO are worth reading. In fact, off-page optimization is frequently overlooked, yet…
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