Content Marketing Strategy

Build a Content Marketing Strategy that Stands Out

Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. When done right, content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to NewsCred, 74 percent of companies indicate content marketing is…

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Blogging Best Practices

Blogging Best Practices in 2019

Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Small businesses that blog generate 126 percent more lead growth than their non-blogging competitors, according to Neil Patel. While 94 percent of B2B small business marketers use content marketing, only 9 percent of B2B marketers rate their organization as “very…

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New Font May Unlock Your Marketing Content Retention

New Font May Unlock Your Marketing Content Retention

A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…

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SEO Content Audit

Most Common Website Mistakes Learned from an SEO Content Audit

At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…

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How to Choose the Right CMS

How to Choose the Right CMS Platform for Your Business

Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…

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Top Keyword Research Tools

Try These Top Keyword Research Tools to Boost SEO Rankings

Every day, more than 3.5 billion searches are being processed on Google, Bing, Yahoo, and other search engines. To stand out from the masses, make sure your content marketing strategy includes these top keyword research tools. Imagine if you could capture just a fraction of those searches by predicting which words they’re using to find…

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Infographic Content Marketing

Boost Leads with an Infographic Content Marketing Strategy

Looking to increase new business leads? Create more memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, readers…

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Brand Loyalty Tips

Keep Customers with These Brand Loyalty Tips

Try these content marketing and brand loyalty tips to keep your customers in a tight marketplace. We live in an age of ad overload, making it increasingly difficult for brands to stand out from the competition. In fact, consumers are exposed to more than 10,000 brand messages a day, according to the American Marketing Association.…

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digital marketing advice for startups

Digital Marketing Advice for Startups

Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…

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Cat construction equipment digital showroom

Hawthorne Cat Construction Equipment Digital Showroom Fuels Sales

The new Hawthorne Cat construction equipment digital showroom helps sales teams close deals faster by empowering customers to search current equipment inventory in real-time. Browsing Caterpillar’s online product catalog and working with a dealership sales rep to match inventory with project equipment requirements used to be a time-intensive process. That’s why Hawthorne Cat, the exclusive…

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Small Business SEO

Small Business SEO Strategy That’s Simple, Affordable

Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…

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2018 SEO strategy

2018 SEO Strategy to Increase Website Traffic

In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…

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