Master Mobile Strategy in 2020

Master Mobile Strategy in 2020

If you’re struggling to integrate a mobile strategy into your digital marketing efforts, you’re not alone. Many countries are seeing consumers completely skipping PC ownership and purchasing smartphones as their first means of digital interconnectivity. Rapid growth of mobile capabilities has left many marketers in the dust, creating a problem when it comes to utilizing…

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Google AMP Stories

Add Google AMP Stories to Your Digital Marketing Strategy

Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…

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Building Mobile Landing Pages

Building Mobile Landing Pages That Convert

Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…

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Increase Conversions with Mobile Site Speed

Increase Conversions with Mobile Site Speed

Increase site conversions, customer loyalty, and online sales by boosting your mobile site speed with these tips from Think With Google. Mobile phones continue to be the most used form of web browsing, increasing in popularity each year since 2009. In fact, 52.2 percent of worldwide web traffic came from mobile phone use in 2018.…

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Why Video Marketing Matters

Why Video Marketing Matters

According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…

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Motion in Web Design

Integrating Motion in Web Design

Website design is constantly changing, and this year you can expect to see more sophisticated trends than ever before like motion in web design. With new technological capabilities, designers have even more room for creativity. Ben Davis of Econsultancy explains how sleek motion in web design are setting a new standard in his article, “Five…

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Apple Diversifies Emoji

Apple Diversifies Emoji

Apple diversifies the emoji keyboard with its latest version of the iOS operating system with a range of new emoji, including female athletes and the highly anticipated rainbow flag. Mashable reporter Karissa Bell reveals the new icons that will soon be on the screens of iPhone users everywhere as Apple diversifies its operating system. The…

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Website Pioneers that Shaped the Internet

Website Pioneers that Shaped the Internet

The very first website went live on December 20, 1990, becoming the very first of the website pioneers in the digital age. Tim Berners-Lee, a British physicist, wanted to find a way for scientists and research institutes to easily access and share data. His site consisted of basic information about the World Wide Web project…

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Microsoft Cuts Dated Browsers

Microsoft Cuts Dated Browsers

Microsoft cuts dated browsers from its support versions in recent announcement. It will no longer support old versions of Internet Explorer on Windows computers. They will only implement security updates and bug fixes to their latest version, Internet Explorer 11. Hope King of CNN Money explains how these Microsoft cuts will affect Internet users. According…

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Millennials Prefer Digital Payments

Millennials Prefer Digital Payments

Just as credit cards have grown to replace cash, digital payments will soon take the place of credit cards. In less than a decade, digital payments will likely be made through phone apps, smart watches, or even biometric triggers. According to recent consumer survey data from the US Federal Reserve, 24 percent of consumers have…

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Google Maps Goes Dark

Google Maps Goes Dark

Google Maps is widely used for its clean, bright interface. However, the blinding backlit app makes it difficult for drivers to adjust their eyes when driving at night. Quickly shifting from a bright light to a pitch black distance can actually cause temporary vision loss. Ananya Bhattacharya of CNN Tech tells us about Google’s solution…

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Travelers Choose Uber Over Cabs

Business Travelers Choose Uber Over Cabs

There has been a significant increase in the number of business travelers choosing Uber over cabs. In her article, “Uber Use Surges Among Business Travelers,” Sara Ashley O’Brien of CNN Money describes how workers are moving away from traditional modes of travel and gravitating towards the new ride sharing economy. Professionals on the go prefer Uber…

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