Brand Journalism Debut

Plan Your Brand Journalism Debut

Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.

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Twitter Community

4 Tips on Engaging the Twitter Community

Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…

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Blog Traffic

Ways to Increase Blog Traffic

Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…

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Online Success

Soaring to Online Success

More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…

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Customer-Service Representative

Please Hold for a Customer-Service Representative

Everyone knows how irritating it can be to call a customer-service representative help line. You call a number, listen to a long, automated list of available departments, then wait for an hour for someone to answer. Such a waste of time! Well, if you have you ever wished you could just dial one number and…

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Facebook Fans

Why Your Facebook Fans are Tuning You Out

Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…

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Digital Marketing with Video

Digital Marketing with Video

Many companies go down the checklist of must-haves for digital marketing: website, search engine optimization, email marketing, and social media. Once those items have been checked off, marketing with video is next. That’s right, a recent article from the San Diego Union Tribune suggests that next on the list may likely be marketing with video.…

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Power of Social Media

Are You Missing the Real Power of Social Media?

The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…

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Social Media Success

3 Keys to Social Media Success

As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…

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Videos Are Key to Blogging Success

Videos Are Key to Blogging Success

Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…

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Blogging Success Blueprint

Blogging Success Blueprint

Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…

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Spreading the Love

Spreading the Love

If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…

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