Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple.
Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement, but it can also be a great way to set a business up as an industry leader. Providing answers and posting thought-provoking questions can encourage people to follow and connect with you.
If you see people retweeting your posts, sharing your blog posts, or mentioning your company, make sure you thank them. This is a great way to build a friendly environment and encourage more interaction.
Social media is not something that can be started and then ignored. It requires constant monitoring and participation. It may be worthwhile to consider listing your hours of operation in your Twitter bio so people know when to expect you. It’s also worth considering getting a mobile Twitter app for when you are away from your desk.
Use a Personal Tone
People like talking to real people, so using a tone that is personal and friendly is important. Be responsible and respectful, but also show excitement and gratitude, just as you would with a personal Twitter account. Finally, remember your Twitter account represents your business, so choose a voice that matches your brand.