Google AMP Stories

Add Google AMP Stories to Your Digital Marketing Strategy

Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…

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Open Graph Meta Tags

Open Graph Meta Tags Social Media Optimization

While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…

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2018 Best Social Media Practices

2019 Best Social Media Practices

Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…

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UTM Parameters

Track Digital Marketing Campaigns with UTM Parameters

Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…

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Social Media Marketing Tips

10 Social Media Marketing Tips

For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…

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Outdated Digital Marketing Trends

Outdated Digital Marketing Trends to Ditch in 2018

Digital marketing strategy has evolved at dizzying speeds, and experts say some formerly effective strategies are now underperforming. Here’s a review of outdated digital marketing trends to replace this year. As marketers continue to adopt new technologies, a few under-performing, overused tactics are on the chopping block for the coming year. Hubspot Blog Contributor Jasz…

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Media Strategy

4 Steps to Start Your Social Media Strategy

Social media strategy has proven to be a staple in the digital marketing process. We use it to find information as well as research and interact with businesses. When creating a social media strategy for your business, it can be hard to know where to begin. Isabella Andersen breaks it down in her article, “4…

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Marketing to Baby Boomers

Why You Should Be Marketing to Baby Boomers

Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market by not marketing to baby boomers. Marketing to millennials is usually high-energy and frenzied, involving Snapchat and viral video content. However, consumers born between 1946 and 1964 are a more patient (and wealthy) demographic.…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Put Your Business on the Map

Put Your Business on the Map

If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…

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Why Facebook Will Dominate in 2017

Why Facebook Will Dominate 2017

Whether you’re starting a business or looking to grow your company, marketing strategy is key and there are several reasons why Facebook should be a part of it. Manish Dudharejia, co-founder of E2M and MoveoApps, recommends setting a budget and using one social media marketing channel at a time in order to determine your ROI…

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Popular Websites Then vs. Now

Popular Websites Then vs. Now

Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…

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