Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…
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Facebook’s image recognition technology capabilities have become significantly more powerful in the last few years. Andrew Hutchinson, writer and moderator for Social Media Today, explains the evolving image recognition technology and the potential opportunities for marketers. Last April, Facebook released automatic alternative text, a feature that uses image recognition technology to generate a description of…
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Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…
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Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen. Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising. The social media giant aims to serve targeted ad…
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Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…
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The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far. No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016. Interactive Content Audience…
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Instagram recently implemented a new view count feature that shows how many views a video has received, allowing the Facebook-owned service to compete with Google for advertising dollars. In his recent article, Arjun Karpal, News Assistant at CNBC, describes Instagram’s new video view count feature. Videos posted to Instagram will now display a view counter where…
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Social media platforms are now a reality with prominent data source used by corporations, academics, and even the government to gain insights on our society. A common tendency in the new era of big data is to quickly analyze every new dataset or tool and draw conclusions before fully understanding the implications behind it. In…
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Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…
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Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…
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It’s easy to forget how much information is stored on mobile devices, tablets and computers. But massive hacks and cybersecurity failures have left millions confused and worried about how to increase online security and keep their personal information safe. Some consumers have stopped paying with credit cards since the large-scale security breaches at Target and…
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Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…
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