Stay ahead of your competition with the top digital marketing trends 2020 that attract new customers and drive conversion rates.
Digital marketing has changed at breakneck speeds over the last decade, and this rapid evolution doesn’t show any signs of slowing down. Marketers need to upgrade their strategies to keep up with competitors in today’s digital landscape. Content marketing, social media, email marketing, paid advertising, and SEO are still important digital marketing channels to attract high-quality leads and drive conversions. However, it’s time to adjust how you leverage each of these strategies with the latest technologies and trends. Here are our top digital marketing trends 2020 to help you stay ahead in the upcoming year:
Today’s consumers are skilled at ignoring generic ads that have no real connection to them, so 2020 is going to be the year of personalized marketing. It’s much easier now for marketers to get closer to one-to-one communication than ever before using marketing automation. In a recent survey, 80 percent revealed they’d be more likely to give their business to a company that offered them a personalized customer experience.
If you have hundreds of current customers and potential leads, why communicate with them as if they are all the same person? Don’t miss an opportunity to create meaningful connections and build customer relationships through your 2020 marketing campaigns. We’ve found that segmented lead lists with personalized emails perform better than excessive eNewsletters sent to our entire database.
Although content continues to dominate digital marketing, many consumers are looking to engage with new types of content. A study found that 91 percent are seeking more visual and interactive content, which keeps visitors on your page longer, drives social sharing, and boosts brand awareness. We recommend creating more interactive content in order to reach new customers in 2020. In fact, marketers say video is the best way to attract attention on social media.
Customers also respond really well to live videos. Audiences watch videos on Facebook Live and Instagram Live three times longer than recorded ones. Plus, the daily watch time for Facebook Live videos have quadrupled in the last year, and they produce six times as many interactions as traditional videos.
eCommerce on Social Media
One of the latest social media opportunities for businesses are shoppable posts. A recent study showed 72 percent of Instagram users have purchased a product on the app, while a survey found that 70 percent of Pinterest users use the app to find new products. There are several ways for eCommerce stores to create shoppable posts, making it easy for users to shop directly from your social media posts and shortening your sales funnel. We recommend featuring product names, prices, and links in your social posts to boost product discovery and drive conversion rates.
A recent survey confirmed that spending on advertising and marketing technology has never been higher, accounting for 29 percent of the total marketing budget. 2020 is the year to get smarter about your advertising campaigns. Many platforms are focusing on machine learning by collecting and aggregating customer data in order to provide more targeted advertising campaigns. Google uses machine learning to optimize your bids and maximize your conversions. The search engine recently announced Google Ad updates that will likely lead to automation and smart bidding becoming the new standard.
SERP Position Zero
Ranking number one on search engine results pages is no longer a marketer’s end game. Position zero is now the objective, represented by a featured snippet above the search results. This top spot provides information directly related to the search query. Position zero is the first thing that users see on SERPs, and as such, it should be the target of your SEO efforts in 2020.
Search engines feature the position zero snippet that best answers specific search queries. The best way to earn this top spot is to provide high-quality content that matches your customers’ specific needs. We recommend using long-tail keywords and language that your target audience uses to search for answers to their questions.