2018 Best Social Media Practices

2019 Best Social Media Practices

Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Microsoft Acquires LinkedIn

Microsoft Acquires LinkedIn

“Microsoft Acquires LinkedIn” in a $26.2 billion cash deal has been major news recently. It’s Microsoft’s largest acquisition by far, and the beginning of an ambitious attempt to reassert itself in the technology market. Steven Tweedie, Deputy Editor at Business Insider, explains the details behind the momentous occasion as Microsoft acquires LinkedIn. LinkedIn CEO Jeff…

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7 New Year's Resolutions for Social Media

7 New Year’s Resolutions for Social Media

As if there aren’t enough things we should be doing on social media, Mashable writer Yohana Desta has come up with 7 social media New Year’s resolutions for 2015. The list of 2015 New Year’s resolutions provides a good mix of positive advice (checking out new networks) and less-pleasant activities (cleaning up your Facebook friends…

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Use Storytelling to Boost Customer Acquisition by 400%

Use Storytelling to Boost Customer Acquisition by 400%

Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes.com. No wonder businesses are rushing to come…

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Curly Fry Conundrum

The Curly Fry Conundrum

Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…

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LinkedIn Photo Checklist

LinkedIn Photo Checklist

Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…

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LinkedIn’s New Personalized Backgrounds

LinkedIn’s New Personalized Backgrounds

LinkedIn recently announced that premium users can now create personalized backgrounds for their profiles. Vanessa Wong, Associate Editor for Bloomberg Businessweek explains in her article, “LinkedIn to Let Users Bedazzle their Profile Pages,” that potential employers will likely be unimpressed with snazzy backgrounds, so it’s best to keep them simple and to the point. She…

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Your Brand on Instagram

Is Your Brand on Instagram Yet?

One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…

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Why You Should Dump Your 5-Year Career Plan

Why You Should Dump Your 5-Year Career Plan

Success comes from working hard and being in the right place at the right time. Of course, you also need the right credentials and experience rather than a career plan. Dara Khosrowshahi is the CEO of Expedia. In his recent LinkedIn article, “Why You Should Dump Your 5-Year Career Plan,” he offers two key pieces of…

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Social Media Questions

Answers to Common Social Media Questions

Breaking into social media for the first time can prove difficult, and most companies will have common social media questions about what to do to be successful. Hubspot recently published an article that attempts to answer some of these frequent social media questions that concern how to develop a successful initial social media strategy. One of…

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What is Social CRM?

What is Social CRM?

As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…

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