Google's Gif Maker

Google’s New GIF Maker

Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…

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Why Video Marketing Matters

Why Video Marketing Matters

According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…

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Google’s Big Change Puts Mobile First

Google’s Big Change Puts Mobile First

Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…

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Apple Diversifies Emoji

Apple Diversifies Emoji

Apple diversifies the emoji keyboard with its latest version of the iOS operating system with a range of new emoji, including female athletes and the highly anticipated rainbow flag. Mashable reporter Karissa Bell reveals the new icons that will soon be on the screens of iPhone users everywhere as Apple diversifies its operating system. The…

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Your Past Google Activity

Your Past Google Activity

Google’s broad range of online services collect a startling amount of personal data on all your current and past Google activity. The company recently launched a “My Activity” page, which gives users a detailed overview of their past Google activity. Stan Schroeder, Senior Editor at Mashable, reveals how you can look back on everything you’ve…

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Noteworthy Social Good Innovations

Noteworthy Social Good Innovations

New social good innovations help us all. When we come together to face global crises, our problems become a little more manageable. Technology innovators play a crucial role in overcoming global issues and building roads towards action. Katie Dupere, reporter at Mashable, shares some of the most impressive social good innovations from this year. Adaptoys…

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Improve Your Advertising Strategy

Improve Your Advertising Strategy

Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…

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Southwest's Storytelling

Southwest Strives on Storytelling

Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…

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Must Read Design Magazines

7 Must Read Design Magazines

Successful business people never stop learning. Whether it’s The Wall Street Journal or trade and design magazines, business professionals are always flooding their minds with new information to keep up with their industry. These days, valuable industry news is available at your fingerprints, 24 hours a day. College America compiled a list of the top design magazines…

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Carousel Ads

Brand Storytelling with Carousel Ads

Instagram expanded its advertising options by launching new carousel ads. Think of carousel ads as the digital equivalent of a multi-page magazine spread. This new ad type will enable advertisers to tell meaningful brand stories and engage users in a much deeper way. Users simply need to swipe left to learn more if you like…

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Is Social Media Ruining Your Life?

Is Social Media Ruining Your Life?

These days we’ve got our cell phones out and ready to capture share-worthy moments whether we are on vacation with our families, on a date or driving down the freeway at 80 miles an hour, all for the sake of receiving the highest amount of likes as possible. But is social media ruining, or even…

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