Google's Gif Maker

Google’s New GIF Maker

Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…

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Why Video Marketing Matters

Why Video Marketing Matters

According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…

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Google’s Big Change Puts Mobile First

Google’s Big Change Puts Mobile First

Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…

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Your Past Google Activity

Your Past Google Activity

Google’s broad range of online services collect a startling amount of personal data on all your current and past Google activity. The company recently launched a “My Activity” page, which gives users a detailed overview of their past Google activity. Stan Schroeder, Senior Editor at Mashable, reveals how you can look back on everything you’ve…

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Noteworthy Social Good Innovations

Noteworthy Social Good Innovations

New social good innovations help us all. When we come together to face global crises, our problems become a little more manageable. Technology innovators play a crucial role in overcoming global issues and building roads towards action. Katie Dupere, reporter at Mashable, shares some of the most impressive social good innovations from this year. Adaptoys…

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Improve Your Advertising Strategy

Improve Your Advertising Strategy

Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…

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Southwest's Storytelling

Southwest Strives on Storytelling

Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…

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Must Read Design Magazines

7 Must Read Design Magazines

Successful business people never stop learning. Whether it’s The Wall Street Journal or trade and design magazines, business professionals are always flooding their minds with new information to keep up with their industry. These days, valuable industry news is available at your fingerprints, 24 hours a day. College America compiled a list of the top design magazines…

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Is Social Media Ruining Your Life?

Is Social Media Ruining Your Life?

These days we’ve got our cell phones out and ready to capture share-worthy moments whether we are on vacation with our families, on a date or driving down the freeway at 80 miles an hour, all for the sake of receiving the highest amount of likes as possible. But is social media ruining, or even…

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Screen Grabbing Etiquette

Screen Grabbing Etiquette

We’ve all received a hilarious text message or seen a completely ridiculous post on social media that we’ve wanted to share with others, and we can with screen grabbing. Smartphones have enabled us to take screen grabs to capture those moments and share them instantaneously with just a few clicks. If you are going to…

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90% Trust Brands That Support Social Causes

90% Trust Brands That Support Social Causes

More and more consumers are trusting and becoming more loyal to brands that support social causes. American consumers now expect companies to incorporate social causes and good into their businesses, according to a social impact study cited in a Mashable article by Matt Petronzio. 90 percent say they are more likely to be loyal to…

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