Digital marketing and social media are constantly evolving, and your advertising strategies should do the same.
Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.”
Snapchat is one of the biggest mobile social platforms in the world. They launched the geofilter option for advertisers last year, and the program is growing in popularity. Rather than a direct-response campaign, Snapchat geofilters build brand awareness and actively engage consumers.
Tests have shown that video ads on YouTube and Facebook can yield a high ROI. Both platforms now feature sophisticated psychographic targeting options that allow you to reach more specific audiences. Creating videos specifically for advertising purposes and capitalizing on new targeting capabilities will provide a strong growth opportunity.
Facebook to Instagram Integration
You can now link your metric-rich Facebook campaigns straight to your Instagram account. Instagram ads were previously only available to major brands, but the feature is now widely accessible. Reuse images that have performed well on Facebook and advertise them on Instagram.
Traditional banner advertising is impersonal. Instead, consider influencer advertising, which feels more like a friend advocating for a brand or product. Building structured campaigns with popular social media influencers can be a sound investment.