Digital agencies like ours are often asked which channels will bring the best SEO and link-building results. The answer is: your SEO content writing, content marketing, social media campaigns, video marketing, email promotions, and public relations. In a recent article for Search Engine Watch entitiled, “Power-Packed SEO: How To Make Your Content Work 10 Times…
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Before you read Lance Ulanoff’s account of his attempt to take a vacation from social media for the holidays, keep in mind that he is Chief Correspondent and Editor-at-Large of Mashable. It’s his job to overshare, which he admits doing even while taking a two-week vacation in London. Throughout the trip, his Twitter, Instagram, and…
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In a recent article, Marketing Profs writer Ayaz Nanji charts some powerful Instagram data derived from the accounts of the 100 best global brands. According to the Instagram data report by Simply Measured, 86 percent of brands on the Interbrand 100 list had Instagram accounts in the third quarter of 2014 – a 54 percent…
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Even with an alarm clock ringing and a jolt of coffee, some of us still have a tough time with mornings. Now there is data on social jet lag that says it’s not just a matter of comfort to start the day later, it also affects public health. According to an article by Libby Longino,…
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Collecting personal data from consumers has long been a controversial topic. Whether or not to regulate big data is another one. Recently, we covered the article, “Big Data is Secretly Scoring You” in our blog that discussed the various types of personal data that is being secretly collected and sold to marketers. Consumer data profiles…
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Keeping a quality content calendar and posting regularly from it is the key to expanding your reach through Search Engine Optimization (SEO) and keeping your current audience interested. A well-crafted content calendar should help you create opportunities to engage with your target audience and ensure your brand’s voice is being heard, acting as a guide for…
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Behind every great brand is a thought leader blazing a new trail. The importance of thought leadership has grown and it has quickly become another ‘must do’ for companies looking to differentiate themselves from the competition. The internet is saturated with all types of content these days… from crazy dog dance videos promoting new causes…
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Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign. What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking,…
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When it comes to mobile vs responsive, let the numbers do the talking. Do the math: 311 million people in just the US alone, half of whom – 155 million – have smartphones, and 28 percent, or 43.4 million people, use their smartphones as the primary way to access the web. So why are companies…
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I’ve made it. If you haven’t made it yet you probably will one of these days. It’s like accidentally biting your tongue – you know it’s going to happen but there isn’t much you can do about it. Happens before you know it.
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