Digital agencies like ours are often asked which channels will bring the best SEO and link-building results: your SEO content writing, content marketing, social media campaigns, video, email and/or public relations.
In an article for Search Engine Watch titled, Power-Packed SEO: How To Make Your Content Work 10 Times Harder, author Purna Virji provides some useful answers for your SEO content. (Hint: it involves getting back to basics – a good reminder for digital agencies).
The main point of the article is to look at the channels as part of a campaign, rather than looking at each channel on its own. By maximizing the audience for each content piece, you’re more likely to earn links, shares and mentions, and drive more traffic to your site. On the other side, SEO content can boost brand awareness or leads, depending on the goal for each channel.
The “channel-agnostic concept” described by Virji is simple: start with the concept. Or assess your audience first, strategize about your goals, and formulate a concept from there. The next step is to adjust the concept for the different media. Taking one piece of content across multiple channels increases your content’s reach while saving time and money.
There is a recommended “ingredients list” for your content, such as landing page, Pins, and reaching out to bloggers. It’s a handy checklist for digital agencies seeking ways to reap the maximum rewards from their SEO campaigns.