Bloggers are frequently compensated in exchange for paid links and positive reviews about companies and products. However, paying for embedded links to improve organic search ranking can is strictly forbidden by Google. If Google deems the payments to be inappropriate, your organic SEO ranking will suffer. Designed to manipulate organic search rankings, embedded paid links are…
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Keeping a quality content calendar and posting regularly from it is the key to expanding your reach through Search Engine Optimization (SEO) and keeping your current audience interested. A well-crafted content calendar should help you create opportunities to engage with your target audience and ensure your brand’s voice is being heard, acting as a guide for…
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You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…
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This past week, Google made one of the largest changes to its algorithm in company history, and many companies weren’t so happy about it. Nearly 12 percent of its search results were affected by this change, and the SEO community is in an uproar. A recent article on CNN explains that Google uses an algorithm…
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Recently, an article asked businesses two very important questions about better content marketing: “How would you rate your content marketing efforts?” and “How well are you incorporating SEO and Social Media?” They posed the first question because many businesses simply do not fully understand the concept of better content marketing. In an answer to this, Odden…
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In baseball, a 5 tool player is one that excels at hitting for average, hitting for power, base running, throwing, and fielding. They are the total package; the best at the game. In today’s market, there are many people that consider themselves “experts” in the digital marketing field, but very few live up to that…
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When dealing with eCommerce sites, it can be difficult to achieve search engine optimization due to the fact that most eCommerce sites don’t have a lot of unique, relevant content to generate keywords. Often eCommerce sites are simply product and navigational pages with duplicate content. Without searchable content, ranking high on searches can be nearly…
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While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…
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Winning the SEO game is an ever-changing challenge, so when we found up-to-the-minute advice on how to avoid the most common SEO mistakes, we wanted to share it with our partners. The post Search Engine Optimization by Colin Greig includes ideas for on-page and off-page SEO are worth reading. In fact, off-page optimization is frequently overlooked, yet…
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