When dealing with eCommerce sites, it can be difficult to achieve search engine optimization due to the fact that most eCommerce sites don’t have a lot of unique, relevant content to generate keywords.
Often eCommerce sites are simply product and navigational pages with duplicate content. Without searchable content, ranking high on searches can be nearly impossible. So how do you get a higher SEO on your eCommerce sites? An article by Adam Thompson, senior partner at RYP Marketing, gives 5 simple techniques to increase your eCommerce SEO with keywords.
His first tip is to write category descriptions. On many eCommerce sites, optimization focuses on keywords from category pages. Thompson points out, however, that most category pages are mostly images and links with little to no descriptions. One way to fix this is to write descriptions or introductory copy for each category that can be displayed before or after the product listings.
Another tip for increasing keyword-targeted content is to write expert product reviews. Writing and publishing reviews that include images, video, detailed product testing and analysis, and other value-added content that shoppers might find useful is a great way to generate searchable content.