While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization.
Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open Forum provides some key tips that might help you use SEM optimization to drive more traffic to your website.
One of the first steps is to familiarize yourself with SEO. In this ever expanding online world, it is essential to stay up-to-date on what makes a website easily searchable. Another step is to grade your website. Several sites, such as Hubspot, provide website graders where you can easily see the strengths and weakness of your site.
Search engine marketing is a constant process that often requires trial-by-error and self-education. Having great SEO content on your website is important, but making sure people can find that information is key.