5 Ways Social Media Is Revolutionizing Talent Acquisition

5 Ways Social Media Is Revolutionizing Talent Acquisition

Social media boosts talent acquisition and the hiring process. According to the article, “5 Ways Social Media Is Revolutionizing Talent Acquisition,” Sajjad Masud claims that in a recent study, “more than 60% of adults are connected to one or more social networks and of those, 23% of their online time is spent entirely on social networking…

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4 P's Redefined

4 P’s Redefined

In undergraduate marketing courses, one of the most important concept students are taught are the 4 P’s, which include Product, Place, Price, and Promotion. These 4 P’s define a business’s marketing strategy when introducing a new product or service. With social media available, companies can cut costs substantially when it is used as a promotion.…

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Twitter Gallery

Twitter Gallery Says It All In a Snapshot

Sometimes pictures simply say it better than 140 characters. Twitter’s new souped up image galleries give users an opportunity to get a leg up in the short attention span theatre. Now followers can view a history of your photo sharing in a convenient snapshot – even photos that you’ve shared through third party apps such as yFrog, TwitPic, and Instagram, up to 100 images.

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Twitter Community

4 Tips on Engaging the Twitter Community

Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…

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Dealing with Online Criticism

6 Steps to Dealing with Online Criticism

Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…

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Avoiding a Twitter Meltdown

Avoiding a Twitter Meltdown

Make sure to upgrade your social media strategy to avoid a Twitter meltdown. Bnet.com recently published an article by Donna Fenn and Ryan Holmes, CEO of Hootsuite, in which they discussed the potential dangers of Twitter. Fenn points out that Twitter can be a free-for-all where things can quickly go bad, even for companies like…

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What is Social CRM?

What is Social CRM?

As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…

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5 Signs Your Business Isn't Ready for Social Media

5 Signs Your Business Isn’t Ready for Social Media

Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…

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Social Media Errors

How to Avoid Common Social Media Errors

Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…

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Social Media Balance

Social Media Balance Between Automation vs. Personalization

Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…

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