2018 Best Social Media Practices

2019 Best Social Media Practices

Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Use Storytelling to Boost Customer Acquisition by 400%

Use Storytelling to Boost Customer Acquisition by 400%

Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes.com. No wonder businesses are rushing to come…

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Are you a Smartphone Addict? We Can Help

Are you a Smartphone Addict? We Can Help.

Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…

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Tips to Increase Online Security

Tips to Increase Online Security

It’s easy to forget how much information is stored on mobile devices, tablets and computers. But massive hacks and cybersecurity failures have left millions confused and worried about how to increase online security and keep their personal information safe. Some consumers have stopped paying with credit cards since the large-scale security breaches at Target and…

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Online Shopping Behavior

Online Shopping Behavior

Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…

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Your Brand on Instagram

Is Your Brand on Instagram Yet?

One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…

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Eat24 Breaks Up With Facebook Over Promoted Posts

Eat24 Breaks Up With Facebook Over Promoted Posts

Facebook’s new algorithm for controlling new feeds has caused a food delivery website to “break up” with Facebook over promoted posts. Most break-ups start with one person bringing up the dreaded conversation ‘we need to talk.’ The person initiating the break up explains how it’s not you, it’s me. A food delivery website, Eat24, was…

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Overusing Facebook Hashtags Can Hurt Your Brand

Overusing Facebook Hashtags Can Hurt Your Brand

Hashtags are an important tool to have when promoting your brand on social media. However, overusing Facebook hashtags can be just as harmful as it is helpful. Hashtags – you either love them or you hate them. Hashtags have become so popular that people include them in social media posts, text messaging and even verbal…

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Social Media Users Suffer from FOMO

Social Media Users Suffer From FOMO

Logging into social media accounts has quickly become one of the most widely accepted addictions in our society, and social media users are suffering from FOMO because of it. We check our social media profiles from the minute we wake up until the moment we go to sleep. This syndrome now has a name –…

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Teens Getting Tired of Facebook Drama

Teens Getting Tired of Facebook Drama

Move over Facebook drama because teens are heading to Twitter. Facebook has been dominating social media with over 600 million users for quite some time now… but things appear to be changing. In Vignesh Ramachandran‘s article “Teens Getting Tired of Facebook Drama, Pew Survey Finds”, he discusses the results of a recent study by Pew Research…

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Springtime Social Media News

Springtime Social Media News

Keeping up with every ounce of news can be very time consuming. We realize that not everyone has the time to read the paper and keep up with the latest social media news. Here at Parallel Interactive, we are dedicated to keeping our readers up to date with the latest industry and social media news.…

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