Are you getting the most out of Twitter marketing?
With all the new platforms and tools available for Twitter marketing, the adage “It works if you work it” holds true, but only if you know how to work it. Smart Twitter users are generating leads and customers, promoting blog content, responding to customer feedback, and much more.
There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets. The Hubspot article by Pamela Vaughn provides a great cheat sheet to keep in your back pocket as you evaluate your own social media presence and advise clients on next steps.
In our observation, most users could use a few improvements with current engaging followers (See tips #14, #15, #16, #18, #32), catching the attention of new followers with searchable keywords (See tips #10, #27), and managing activity through third party services (See tips #6, #9, #18). Which tips do you find most useful?