Infographic Content Marketing

Boost Leads with an Infographic Content Marketing Strategy

Looking to increase new business leads? Create memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, the readers…

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New Font May Unlock Your Marketing Content Retention

New Font May Unlock Your Marketing Content Retention

A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…

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Google's Gif Maker

Google’s New GIF Maker

Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…

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Motion in Web Design

Integrating Motion in Web Design

Website design is constantly changing, and this year you can expect to see more sophisticated trends than ever before like motion in web design. With new technological capabilities, designers have even more room for creativity. Ben Davis of Econsultancy explains how sleek motion in web design are setting a new standard in his article, “Five…

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Collaboration Creates Better Design

Collaboration Creates Better Design

At a small company, the product design process is very involved in order to create better design. It’s usually shared among the creators, team members, and executives. As a small business continues to grow, more staff and more projects translate to a greater disconnect between team members. Aarron Walter, VP of Design Education at InVision,…

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Noteworthy Social Good Innovations

Noteworthy Social Good Innovations

New social good innovations help us all. When we come together to face global crises, our problems become a little more manageable. Technology innovators play a crucial role in overcoming global issues and building roads towards action. Katie Dupere, reporter at Mashable, shares some of the most impressive social good innovations from this year. Adaptoys…

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Noteworthy Interface Innovations

Noteworthy Interface Innovations

Interface innovations are happening almost every day now. Interfaces are what allow humans to touch and control technology. Effective user interfaces make complex systems and technologies possible. In an article titled, “35 Interface Innovations that Rocked Our World,” Xerox compiles a list of interface improvements that changed the way we interact with the world around…

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How to Create a Logo

How to Create a Logo

Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…

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The Future of Toy Technology

The Future of Toy Technology

Modern technology is becoming prevalent in almost every aspect of our lives, including toy technology. This year’s International Toy Fair in New York showcased children’s toys with incredible new capabilities, from drones to virtual pets to 3D printing. Parija Kavilanz, Senior Writer at CNNMoney, shares a few innovative toy technology highlights from the Toy Fair…

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Using Color Psychology in Social Media Marketing

Using Color Psychology in Social Media Marketing

When it comes to social media marketing, color reigns supreme. Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision. Harmonious colors engage viewers and attract customers to your brand. Digital Marketing Consultant Wade Harman explains the importance of color psychology in social media marketing in his…

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Web Design Trends for the New Year

Web Design Trends for the New Year

Web design trends constantly evolve as technology progresses and our personal tastes change. In the past year, web designers have refined the popular minimalist aesthetic approach, streamlined desktop to mobile interface, and pushed the boundaries of what modern technology and design are capable of. In a recent article, Sam Hampton-Smith, front-end designer/developer and freelance author for…

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Brand Logo Changes

Brand Logo Changes That Missed the Mark

It often causes controversy when a national brand makes logo changes. Consumers gravitate towards brands that they know and love, and a drastic update sometimes comes with negative feedback. Ahiza Garcia of CNN Money has put together a list of a few famous brands whose logo changes were not well received by fans. Verizon The…

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