Web design trends constantly evolve as technology progresses and our tastes change.
In the past year, web designers have refined the popular minimalist aesthetic approach, streamlined desktop to mobile interface, and pushed the boundaries of what modern technology is capable of. Sam Hampton-Smith, front-end designer/developer and freelance author for CreativeBloq, describes web design trends to look out for in 2016.
Cinemagraphs, moving images reminiscent of the Harry Potter films, are growing in popularity. With advances like the new iPhone 6s and a wider usage of HTML5 Canvas, these types of images can be rendered in real time without a loss of quality. There are even websites fully dedicated to producing cinemagraphs, such as Flixel.
Modern websites often feature wide photo headers that span the width of the entire layout. This year, designers will stray away from dull photos and replace them with illustrations. Creative illustrations tend to engage users in a more personal way, unlike photographs depicting composed models.
Bold Color and Typography
Color and typography are undeniably important marketing tools, and brands feel a growing need to be bolder than the competition. Web fonts have also become more widely accessible. Expect 2016 to be full of vibrant hues and inventive typographical treatments.