At a small company, the product design process is very involved in order to create better design. It’s usually shared among the creators, staff members, and executives.
When a business grows, more staff and more projects translate to a greater disconnect between team members. Aarron Walter, VP of Design Education at InVision, explains why collaborative relationships help create better design.
When companies increase in size, communication becomes proportionately more complicated. It’s hard to foster a relationship with a colleague who works in a different department on the other side of the building. It’s important to stay connected with your team, build rapport, and make sure everyone is informed and on the same page in order to be successful.
It’s common for designs to remain guarded from those who are not directly involved with the project. While this seems like an efficient solution, it prevents the opportunity for useful feedback from other team members. Isolating the design process also puts the final product in danger of being misunderstood or even ignored. Scheduling regular design reviews with other staff members keeps ideas fresh and team members involved.
When design is accessible to all, the process feels more inclusive. According to Todd Tominey, Director of Design at MailChimp, “Digital tools and devices are helpful, but nothing beats personal interaction. Schedule as much time as possible (without it becoming disruptive) for people to share work and be exposed to what’s happening outside of their immediate purview.”