Boost visibility on Google, improve your search ranking, and stay ahead of competition with our top 2019 SEO trends.
Google search engine optimization continues to outperform other marketing trends year after year. According to Moz Blog, SEO delivers 20 times more traffic opportunity than pay-per-click (PPC) advertising. It is critical for your site to be optimized for Google’s web crawler to end up on page one search results. At Parallel Interactive, we recommend optimizing for Google search in order to boost search visibility, drive web traffic, and increase conversions to your site. Here are our top 2019 SEO trends to upgrade your SEO strategy:
Google is making mobile optimization a top priority with mobile-first indexing. Mobile phones generated 52 percent of worldwide online traffic in 2018. In recognition, Google’s new initiative only indexes the mobile version of your site, making it more important than your traditional desktop view. We recommend updating your mobile site and using Google’s mobile test tool in order to ensure your website is properly optimized and deliver the best user experience.
Recent algorithm updates from Google focus on page speed as a top ranking factor in SEO. Testing your site’s load times with Google’s updated page speed report will analyze your speed score and indicate optimization areas of improvement. We also recommend adding accelerated mobile pages (aka AMPs) to your site in order to compress articles into an easy-to-consume format, loading 30 times faster than regular webpages and improving your site’s overall user experience.
Content Relevance and User Intent
Search engines determine the relevance of your digital content in real-time. Google rewards sites that provide the best in-depth customer experiences, ranking relevant, long-form content on the first page of search results. We recommend focusing your long-tail keywords on relevance and user intent to make sure your content comprehensively answers the questions your audience is looking for on Google search.
Recommendation: Take a look at the top three search results for your targeted keyword and evaluate your content in comparison. Your content should include the same main points from those results with added improvements to boost relevancy. We also recommend evaluating the type of content users are looking for based on search results for your specific keyword. If page one content contains infographics or how-to videos, your content should also include the same formats to match search intent.
Voice Search Optimization
Businesses need to employ voice search SEO to compete in the new voice-driven search world. According to Search Engine Land, 20 percent of queries on Google’s mobile app and Android devices are voice searches. These searches use more conversational queries than typed searches, include long-tail keywords, and are more likely to be phrased as a question.
Recommendation: We recommend performing thorough keyword research to better understand how your audience searches for your company. Use Answer the Public’s keyword tool to identify the specific questions people are asking via voice search and implement them into your long-tail keywords and content.
AI and Blockchain for SEO
Google’s artificial intelligence is bringing about some significant search engine changes. Since it is the foundation of everything Google does from creating human-sounding robotic voices for Google Home to machine learning in Gmail, AI will continue to play a substantial role in Google search and your SEO strategy. Using AI and blockchain technologies to develop paid search advertising campaigns will drive traffic to landing pages with guaranteed SEO authenticity and reduced online ad fraud.