Content Marketing Strategy

Build a Content Marketing Strategy that Stands Out

Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. When done right, content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to NewsCred, 74 percent of companies indicate content marketing is…

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Open Graph Meta Tags

Open Graph Meta Tags Social Media Optimization

While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…

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2019 Social Media Trends

2019 Social Media Trends

Grow your social media audience, create more conversions to your site, and increase your ROI with the top 2019 social media trends from Hootsuite. It will be harder than ever for marketers to get noticed on social media in 2019. According to Smart Insights, only 48 percent of businesses using social campaigns claim to receive…

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Generation Z Marketing Strategies

Generation Z Marketing Strategies

Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. According to Bloomberg, Generation Z will pass up Millennials as the largest living generation in 2019, representing 32 percent of the entire population. Generation Z’s growing population and $44 billion buying power make it one…

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2018 Best Social Media Practices

2019 Best Social Media Practices

Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…

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Infographic Content Marketing

Boost Leads with an Infographic Content Marketing Strategy

Looking to increase new business leads? Create more memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, readers…

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Social Media Strategy Predictions

Data-Backed Social Media Strategy Predictions for 2020

What social media trends should agencies expect in 2020? Check out these data-backed social media strategy predictions. In a digital age where tech revolutions happen as frequently as new iPhone releases, social media is the one medium constantly changing faster than the rest. Hootsuite blogger James Mulvey shares a list of data-backed social media strategy predictions…

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2018 SEO strategy

2018 SEO Strategy to Increase Website Traffic

In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…

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UTM Parameters

Track Digital Marketing Campaigns with UTM Parameters

Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…

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SEO strategy should include social media

Why SEO Strategy Should Include Social Media

When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…

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Social Media Marketing Tips

10 Social Media Marketing Tips

For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…

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Social Media Predictions for 2018

Social Media Predictions for 2018

The past few years have seen advancements in digital marketing technology far beyond many expectations. The next steps, according to leading social media managers, are to refine, integrate, and regulate how we use these platforms. Social Media Today Contributor and Advanced Energy Global Leader for Social and Digital Media Stacey Sayer interviewed industry leaders on…

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