Visitors to Coronado Island (San Diego, CA) will soon see new additions to popular points of interest with QR code scanning. According to a recent article in the San Diego Union Tribune, Coronado officials are testing the effectiveness of QR codes on tourists’ and residents’ interest in local landmarks. QR codes are used by anyone…
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Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…
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Make sure to upgrade your social media strategy to avoid a Twitter meltdown. Bnet.com recently published an article by Donna Fenn and Ryan Holmes, CEO of Hootsuite, in which they discussed the potential dangers of Twitter. Fenn points out that Twitter can be a free-for-all where things can quickly go bad, even for companies like…
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Recently, an article asked businesses two very important questions about better content marketing: “How would you rate your content marketing efforts?” and “How well are you incorporating SEO and Social Media?” They posed the first question because many businesses simply do not fully understand the concept of better content marketing. In an answer to this, Odden…
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As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…
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Many company leaders are starting to encountering a problem with bridging the gap, which is becoming harder and harder to relate to younger generations. Company leaders who have been in the business for 20 years and younger generations just starting out are having a hard time understanding each other. The reason for this problem is…
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Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…
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When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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