It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…
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Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market by not marketing to baby boomers. Marketing to millennials is usually high-energy and frenzied, involving Snapchat and viral video content. However, consumers born between 1946 and 1964 are a more patient (and wealthy) demographic.…
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Inbound marketing is a new buzzword in the digital marketing industry. Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom,…
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Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…
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According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…
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Whether you’re starting a business or looking to grow your company, marketing strategy is key and there are several reasons why Facebook should be a part of it. Manish Dudharejia, co-founder of E2M and MoveoApps, recommends setting a budget and using one social media marketing channel at a time in order to determine your ROI…
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Facebook’s image recognition technology capabilities have become significantly more powerful in the last few years. Andrew Hutchinson, writer and moderator for Social Media Today, explains the evolving image recognition technology and the potential opportunities for marketers. Last April, Facebook released automatic alternative text, a feature that uses image recognition technology to generate a description of…
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Improve your content marketing strategy with better blogging by making sure your blog is in good shape. Stacey Roberts, author at ProBlogger, shares a few better blogging steps you can take to make 2017 your blog’s best year yet. Dream The first step is the brainstorming stage. Go to your local coffee shop, take a…
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We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…
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Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…
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Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen. Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising. The social media giant aims to serve targeted ad…
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Emojis are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand. Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand…
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