Emoji are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand.
Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand them. In her article, “The Complete Emoji Guide for Social Media Marketers,” Dara Fontein of Hootsuite shares how to utilize the emoji for marketing success.
Know the Meaning Behind the Emoji
A big and common mistake is using an emoji incorrectly. You want to position your brand as an authority, so don’t risk your reputation by posting something that doesn’t mean what you think it does. This helpful article from Emojipedia lists all the new icons in iOS10 and how they appear across different platforms.
Create an Interactive Experience
You can utilize emoji to make your audience a part of your campaign. One successful example is Domino’s emoji ordering campaign. Tweeting the pizza emoji to Domino’s official Twitter page with the #EasyOrder hashtag allows users to instantly place an order.
Recognize the Time and Place
Like all text-based communication, emoji can be misinterpreted or lost in translation. Consider the demographics of your audience and the goals of your business before you add winking faces to your content.