Emojis are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand.
Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand them. In her article, “The Complete Emoji Guide for Social Media Marketers,” Dara Fontein from Hootsuite explains how your business can utilize the emojis for digital marketing success. Here are the top tips for using emojis in your social media and digital marketing campaigns:
Know the Meaning Behind the Emoji
A big and common mistake is using an emoji incorrectly. You want to position your brand as an authority, so don’t risk your reputation by posting something that doesn’t mean what you think it does. Do your research with Emojipedia and learn about all the new icons in iOS10 and how they appear across different social media platforms.
Create an Interactive User Experience
You can utilize emojis to make your audience a part of your social media marketing campaigns. One successful example is Domino’s emoji ordering campaign. By tweeting the pizza emoji to Domino’s official Twitter page with the #EasyOrder hashtag, users are able to instantly place their pizza order.
Recognize the Time and Place
Like all text-based communication, emojis can be misinterpreted or lost in translation. Consider the demographics of your audience and the goals of your business before you add winking faces to your social media content.