Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen.
Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising.
The social media giant aims to serve targeted ad experiences to people outside of the Facebook platform by expanding to internet-based TV platforms such as Apple TV and Roku. So far only a few channels have agreed to hand over ad space, but Facebook won’t be promoting other brands just yet. In the current test phase, they will fill advertising slots with videos promoting Facebook or other non-profit organizations they work with.
This test may seem minor, but it has major implications. Facebook and Google are currently monopolizing the internet advertising industry, but new advertising opportunities arise as more forms of media go digital. TV is the next frontier and the race is now underway. Both Google and AOL have already launched television ad programs, but Facebook’s larger audience size and targeted data may give it the upper hand.
