Upgrade your social media strategy with some old school marketing techniques.
Many experts believe that in today’s technology driven market, old school marketing techniques are outdated and will not work on newer markets such as Facebook. Many businesses today are joining the social media movement, and without a doubt the largest online social market is Facebook. Businesses can use Facebook to create “fan pages” designed to let them connect with consumers and prospects on a wide scale and keep them up-to-date on company news and products. By creating a “fan page”, businesses have access to over 500 million subscribers. But how do you manage such a large social media market?
Dean Rieck, writer and direct marketing consultant, thinks otherwise. In a recent article published by MarketingProfs, Dean lists 13 old school marketing techniques that he believes will take your Facebook fan page from “wimpy to wow.” Dean’s first technique is to advertise your page. He believes that if you want people to come to your site, you must drive them there. At a minimum, link your Facebook page directly to your website. Boost your social media marketing by using Facebook ads, blogs, banners, and any other advertising to get your fan page noticed.
He also adds that in order to beef up your Facebook fan page, you need to research both your audience and competition. Using Facebook’s Insight feature, you can view metrics on your fans, such as how many active fans you have as well as how many comments and interactions are taking place. You can also access your competitors’ fan pages to see how their pages compare to yours.