In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business.
After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article by Matt Silverman on Mashable provides four things that should be considered when creating a logo.
One thing to remember is that your logo is a first impression. Before consumers know anything about your company, the first thing they notice is your identity. Instantly, consumers know if they want to continue or click away. As Silverman states, “Like the clothes you’d wear to a business meeting, your logo has to say, “I’m smart, I’m savvy, and I can compete,” at first glance.”
This is especially important for small businesses because they have to compete with large, multi-national corporations. This is a great opportunity, however, for small business owners because they can adapt to an ever-changing online market much easier than a large corporation. That’s why it is so important for small businesses to stay up-to-date on current market trends.
Another thing to know when it comes to your logo is what makes a logo “sticky.” This means that your logo will “stick” in the consumers’ minds. When they see your logo they automatically associate with your brand. Making your logo memorable can be tricky, but thinking outside of the box can help. Try to be unique. Avoid what has been done countless times, and try to create something that is specific to your business.