Building Mobile Landing Pages

Building Mobile Landing Pages That Convert

Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…

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Increase Conversions with Mobile Site Speed

Increase Conversions with Mobile Site Speed

Increase site conversions, customer loyalty, and online sales by boosting your mobile site speed with these tips from Think With Google. Mobile phones continue to be the most used form of web browsing, increasing in popularity each year since 2009. In fact, 52.2 percent of worldwide web traffic came from mobile phone use in 2018.…

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HTTPS and SSL Certificates

Why HTTPS and SSL Certificates Matter to Your Website

Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…

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Improve Your Backlink Index

Improve Your Backlink Index with Moz Link Explorer

Adopting strategies to improve your backlink index is crucial to search engine optimization (SEO) because Google’s algorithms place high values on the number and quality of backlinks you’ve received when ranking your website for search results. Researching backlinks to track how many your site is earning can be tricky, but Moz’s Link Explorer has undergone…

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2018 SEO strategy

2018 SEO Strategy to Increase Website Traffic

In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…

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Brand Partnerships

Brand Partnerships Cast Wide Nets

When brands collaborate, they create brand partnerships that combine their abilities to build stronger brand awareness and expand their audiences (well, sometimes). Nikki Gilliand of econsultancy.com reviews the pros and cons of recent national brand partnerships, analyzing what qualities make good co-branded campaigns and what causes them to fall short of their goals. Ford and…

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Google Travel Tools

New Google Travel Tools

Google Travel Tools are making it easier to find great deals on flights and hotels by updating their search tool with flexible departure and return dates. Google Travel Tools allow travelers to search multiple hotels and airports on different dates to find the best intersection between their schedules, budgets, and on-site conveniences. Google new feature…

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SEO Content Creation

SEO Content Creation Tips to Boost Your Website Traffic

Your new website may be beautifully designed and loaded with interesting content, but if you’re not paying attention to the basics of SEO content creation, no one, will see it. The vast majority of website experiences – about 93% – begin with search engines. Reaching new visitors through these search engines requires an algorithmic approach…

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Google's Gif Maker

Google’s New GIF Maker

Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…

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Most Valuable Brands

The Top 10 Most Valuable Brands

BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…

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Is Competition Beating You?

Is Your Competition Beating You?

A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…

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Google’s Big Change Puts Mobile First

Google’s Big Change Puts Mobile First

Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…

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