Most Valuable Brands

The Top 10 Most Valuable Brands

BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…

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Is Competition Beating You?

Is Your Competition Beating You?

A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…

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Google’s Big Change Puts Mobile First

Google’s Big Change Puts Mobile First

Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…

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Your Past Google Activity

Your Past Google Activity

Google’s broad range of online services collect a startling amount of personal data on all your current and past Google activity. The company recently launched a “My Activity” page, which gives users a detailed overview of their past Google activity. Stan Schroeder, Senior Editor at Mashable, reveals how you can look back on everything you’ve…

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Noteworthy Interface Innovations

Noteworthy Interface Innovations

Interface innovations are happening almost every day now. Interfaces are what allow humans to touch and control technology. Effective user interfaces make complex systems and technologies possible. In an article titled, “35 Interface Innovations that Rocked Our World,” Xerox compiles a list of interface improvements that changed the way we interact with the world around…

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The Evolution of Website Design

Evolution of Website Design

Since the Internet began in the 90’s, the evolution of website design and page layouts has been significant. These days, the evolution of website design has led to requiring a responsive, minimal design with quality content. As mobile usage continues to increase, every website must also be optimized for mobile devices. CNN Money recently compiled…

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Future of Search Engine Optimization

The Future of Search Engine Optimization

Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like? The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine…

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Tips to Increase Online Security

Tips to Increase Online Security

It’s easy to forget how much information is stored on mobile devices, tablets and computers. But massive hacks and cybersecurity failures have left millions confused and worried about how to increase online security and keep their personal information safe. Some consumers have stopped paying with credit cards since the large-scale security breaches at Target and…

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Your Brand on Instagram

Is Your Brand on Instagram Yet?

One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…

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Gmail Isn't Really Free

Gmail Isn’t Really Free

Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…

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Benefits of Using a Responsive Web Design

Benefits of Using a Responsive Web Design

Using responsive web design reformats your website’s content to adapt to various platforms including desktops, tablets and Smartphones. Responsive web design has become increasingly popular over the past two years because of its impact on Search Engine Optimization (SEO). A responsive web design should be on the top of your list if you business is…

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Google and Facebook Dominate Mobile Ad Market

Google and Facebook Dominate Mobile Ad Market

More users are ditching their personal computers for tablets and mobile devices. As a result, companies are increasing budgets in the mobile ad market to target that niche audience. Most social media companies generate revenue solely through advertising. We have already seen ads popping up on Instagram, USA Today, and many other Smartphone apps. With users constantly checking…

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