Top Digital Marketing Trends 2020

Top Digital Marketing Trends 2020

Stay ahead of your competition with the top digital marketing trends 2020 that attract new customers and drive conversion rates. Digital marketing has changed at breakneck speeds over the last decade, and this rapid evolution doesn’t show any signs of slowing down. Marketers need to upgrade their strategies to keep up with competitors in today’s…

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2018 Best Social Media Practices

2019 Best Social Media Practices

Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…

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Social Media Marketing Tips

10 Social Media Marketing Tips

For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…

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Media Strategy

4 Steps to Start Your Social Media Strategy

Social media strategy has proven to be a staple in the digital marketing process. We use it to find information as well as research and interact with businesses. When creating a social media strategy for your business, it can be hard to know where to begin. Isabella Andersen breaks it down in her article, “4…

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Instagram Over Snapchat

Why Instagram Over Snapchat?

It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Social Media Predictions for 2017

Social Media Predictions for 2017

We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…

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Improve Your Advertising Strategy

Improve Your Advertising Strategy

Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…

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Instagram Adds Video View Count

Instagram Adds Video View Count

Instagram recently implemented a new view count feature that shows how many views a video has received, allowing the Facebook-owned service to compete with Google for advertising dollars. In his recent article, Arjun Karpal, News Assistant at CNBC, describes Instagram’s new video view count feature. Videos posted to Instagram will now display a view counter where…

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Carousel Ads

Brand Storytelling with Carousel Ads

Instagram expanded its advertising options by launching new carousel ads. Think of carousel ads as the digital equivalent of a multi-page magazine spread. This new ad type will enable advertisers to tell meaningful brand stories and engage users in a much deeper way. Users simply need to swipe left to learn more if you like…

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Unplug from Social Media for the Holidays?

Unplug from Social Media for the Holidays?

Before you read Lance Ulanoff’s account of his attempt to take a vacation from social media for the holidays, keep in mind that he is Chief Correspondent and Editor-at-Large of Mashable. It’s his job to overshare, which he admits doing even while taking a two-week vacation in London. Throughout the trip, his Twitter, Instagram, and…

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Instagram Data from 100 Global Brands

Instagram Data From 100 Global Brands

In a recent article, Marketing Profs writer Ayaz Nanji charts some powerful Instagram data derived from the accounts of the 100 best global brands. According to the Instagram data report by Simply Measured, 86 percent of brands on the Interbrand 100 list had Instagram accounts in the third quarter of 2014 – a 54 percent…

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