A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
Read more
Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…
Read more
‘What colors will work for my brand?’ is a common question all marketers hear when it’s time for a brand refresh, especially considering the psychology of color in marketing and branding. Gregory Ciotti, a marketing strategist and contributor to Mashable, explores the misconceptions around the psychology of color in marketing, the importance of colors in…
Read more
Ad agencies in 2015 are heading back to the future. That’s where Tom Doctoroff, CEO of JWT Asia Pacific, hopes to see communications going this year. With marketers and ad agencies often being seen as either traditionalists or “cool digital kids,” Doctoroff argues for the timeless principles of brand building and the primacy of ideas…
Read more
Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
Read more
Last November, popular photo sharing app Instagram introduced ads to users in the U.S. In just six months, they gained nearly 50 million new users as Instagram expands ads to greater markets, including international users. According to Kurt Wagner’s article, “Instagram Expands Ads to International Users,” Instagram has decided to expand its advertising to international users. “The…
Read more
GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans. Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs…
Read more
The latest iPhone has officially made it’s television debut. Not in front of the lens (that happened months ago), but behind it. Or – more accurately – as the lens. Luxury British car manufacturer Bentley Motors offers some of the most prestigious cars available on the market today. Each $100,000 car is custom ordered and equipped with client…
Read more
More users are ditching their personal computers for tablets and mobile devices. As a result, companies are increasing budgets in the mobile ad market to target that niche audience. Most social media companies generate revenue solely through advertising. We have already seen ads popping up on Instagram, USA Today, and many other Smartphone apps. With users constantly checking…
Read more
Keep it simple stupid is an old saying, but packs a new punch in 2014. This year, designers are transitioning back towards simplicity with this 2014 design trend. In a market saturated with “attention-grabbing” technology, it’s the simple things that stand out today. Consider the iconic Hersey Kiss ads from the early 1990’s. The simple,…
Read more
Have you ever shopped online for something and later saw that same item in an advertisement on your Facebook page? Congratulations, you are now a part of targeted advertising. But how do you opt out of online data tracking like this? Targeted advertising refers to ad placement served to online users based on online data…
Read more
An Unruly report released on July 10, 2013 was recapped in a post by Greg Jarboe “Want Your Video Ads to Go Viral? Stop Trying to be Funny.” In the article about the Unruly report, Greg Jarboe writes, “The two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and the…
Read more
