In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier.
Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are improving upon them to create a new creative process.
Paper Pushing vs. Digital Office Space
Physical time sheets, print mockups, and handwritten notes are a thing of the past. While there is some value in printing hard copies, doing so means scattering the elements of a creative project instead of keeping everything in one place. Digital files are not only easier to transfer but are also better for the environment. Clients and freelancers are better suited to an operating system that contains everything in one consolidated place.
Eternally Emailing vs. Conversational Collaboration
Emails are not the most efficient form of communication because messages are not sent and received in real-time. Other setbacks include excessive email threads and differing email clients. Communication tools like Slack help cut down emails and facilitate conversation.
Moving Step by Step vs. Breaking Down Walls
A typical digital marketing agency process goes something like this: an account manager meets with the client, a project manager coordinates the job, a creative director leads the artistic aspect, and a few other team members contribute to an effort, which undoubtedly leads to bottlenecking. New digital marketing platforms allow entire teams to collaborate on a project from start to finish, preventing tasks from falling to the wayside.
