Make sure to upgrade your social media strategy to avoid a Twitter meltdown. Bnet.com recently published an article by Donna Fenn and Ryan Holmes, CEO of Hootsuite, in which they discussed the potential dangers of Twitter. Fenn points out that Twitter can be a free-for-all where things can quickly go bad, even for companies like…
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Recently, an article asked businesses two very important questions about better content marketing: “How would you rate your content marketing efforts?” and “How well are you incorporating SEO and Social Media?” They posed the first question because many businesses simply do not fully understand the concept of better content marketing. In an answer to this, Odden…
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As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…
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Qualcomm is working to bring augmented reality to smartphones. Imagine you and a friend are sitting around bored trying to think of something to do when suddenly your friend pulls out a piece of paper and lays it on the table. You quickly grab your cell phone and prepare for battle. Why? Because that flat…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…
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In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…
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Thousands of new products are launched each year, and surprisingly, most of them fail because marketers aren’t able to get their message heard. What is it exactly that causes marketing campaigns to fail though? Is the marketing research not good enough? Is the advertising not creative enough? Are consumers just too difficult for marketers to…
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Upgrade your social media strategy with some old school marketing techniques. Many experts believe that in today’s technology driven market, old school marketing techniques are outdated and will not work on newer markets such as Facebook. Many businesses today are joining the social media movement, and without a doubt the largest online social market is Facebook.…
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Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…
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