Inbound Marketing Strategies

Essential Inbound Marketing Strategies

Inbound marketing is a new buzzword in the digital marketing industry. Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom,…

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Social Media: Is Less More?

Social Media: Is Less More?

Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…

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Business to Human Marketing

Business to Human Marketing

In the past, B2C marketing was about using paid media and products to build your brand, while B2B focused on generating leads. But what about business to human marketing? Today, B2B focuses on buyer personas and engaging branding and messaging while B2C relies on measurement and conversion rates. According to Tim Kopp, partner at Hyde…

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Marketing Copy

How to Improve Marketing Copy

Is your content full of trite clichés or marketing copy jargon? According to Dan Brotzel, Content Director at Sticky Content, good writing is key to good marketing copy and content. His article “19 words and phrases to weed out of your marketing copy” gives suggestions on what not to write – and what you should…

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Put Your Business on the Map

Put Your Business on the Map

If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…

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Why Facebook Will Dominate in 2017

Why Facebook Will Dominate 2017

Whether you’re starting a business or looking to grow your company, marketing strategy is key and there are several reasons why Facebook should be a part of it. Manish Dudharejia, co-founder of E2M and MoveoApps, recommends setting a budget and using one social media marketing channel at a time in order to determine your ROI…

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Successful User-Generated Content

Successful User-Generated Content

Branding and content marketing are becoming more collaborative with user-generated content. Companies are now putting a higher emphasis on user-generated content because every customer can be a potential brand ambassador. Blogger Ryan Kh shares a few examples of brands that have successfully leveraged user-generated content. Burberry Burberry is still growing even after 160 years in…

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Is Competition Beating You?

Is Your Competition Beating You?

A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…

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Social Media Predictions for 2017

Social Media Predictions for 2017

We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…

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Avoid These Blogging Mistakes

Avoid These Blogging Mistakes

Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes. Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top…

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Kickstart Your Digital Strategy

Kickstart Your Digital Strategy

Before the Internet and modern technology, brands were far more limited in how they could gain attention – television, news outlets, and radio platforms were the most common. Nowadays, it is essential to kickstart your digital strategy by understanding your audience. Bola Awoniyi, author at Econsultancy, explains how to harness the power of digital promotion…

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Why You Need Data

Why You Need Data in Your Marketing Strategy

Before the rise of digital technology, marketers relied on intuition to create and assess marketing initiatives, but now they need data. Today’s businesses demand that marketing teams show a tangible ROI from their efforts. According to MarketingLand author Tamar Weinberg, you need data for a successful marketing strategy and gut feelings just aren’t good enough…

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