While marketers continue to struggle to figure out the Millennials, Generation Z (born after 1995) is growing up behind the scenes. So what are some facts about Generation Z marketers should know? Giselle Abramovich, Senior & Strategic Editor at CMO.com, has compiled a list of surprising facts about Generation Z. Here are a some of…
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A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
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Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…
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Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like? The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine…
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The rulebook for search engine optimization (SEO) is constantly changing. To ensure your business remains relevant in organic search engine results, it’s important to stay informed about the do’s and don’ts of SEO as well as the latest requirements of SEO for 2015. Over the past year, search engine giants like Google have altered their algorithms just…
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Although it’s difficult to predict exactly what the future of digital storytelling will look like, Mashable received many insightful responses from several industry experts about emerging media trends. To prepare for last December’s Mashable Media Summit, @MashBusiness hosted a Twitter chat about the future of digital storytelling, according to industry professionals. Acknowledging that none of us…
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The future of Forbes magazine’s digital media is tied to their worldwide ambitions and global growth. Forbes, which was recently purchased by Asian investors, and has 35 foreign-language editions and 20 web sites, is definitely focused on global digital media. In Staff Writer Lewis DVorkin’s article, “Inside Forbes: The Role of Websites vs. Apps As…
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Pay-per click (PPC) advertising can help drive traffic to your website, but it isn’t for every industry and business. It is important to understand when your business should use PPC advertising. Check out Mashable’s article, “5 Times You Should Ditch Pay-Per-Click,” to learn when your small business should avoid using pay-per click advertising in your…
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Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…
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One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…
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Collecting personal data from consumers has long been a controversial topic. Whether or not to regulate big data is another one. Recently, we covered the article, “Big Data is Secretly Scoring You” in our blog that discussed the various types of personal data that is being secretly collected and sold to marketers. Consumer data profiles…
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News began circulating last month that the Federal Communications Commission (FCC) had proposed the creation of fast and slow lanes for internet service speeds (think internet highway). The addition of fast and slow lanes would require Amazon and Netflix to pay a premium to internet service providers like Comcast, Verizon, and Time Warner in order to provide faster internet service…
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